Your Opportunity Awaits


Marketing Training

Dedicated Retail Marketing Manager

Our dedicated Retail Marketing Manager, Mario Maichel, is here to help set you apart from the competition.

Mario provides dealer direct consultation in the following areas:

  • Annual planned Marketing & Promotional Calendar
  • Web site development and Search Engine Optimization
  • Local, personalized marketing support
  • Local, personalized marketing support
  • Regional Marketing Camps
  • Seminars & webinars focusing on the latest dealer best practices and how to implement them within your business


  • Caldera® Spas branded merchandising elements dramatically communicate the key advantages and benefits of our products and clearly identify and describe the individual spa models.
Mario Maichel

Mario Maichel

Watkins Team Member since 2004